LinkedIn Content Ideas for B2B SaaS Founders: 100+ Post Ideas to Build Pipeline

Introduction

If you're an early-stage SaaS founder (pre-seed to Series B), posting on LinkedIn can do more than grow your personal brand, it can drive actual pipeline. But many founders struggle with what to post, or how to balance storytelling with strategy.

The answer? Treat your content like a funnel.

Some posts are designed to grow reach. Others build trust with your ideal customer profile (ICP). And a few are built to convert.

Below, we’ve broken down 100+ LinkedIn post ideas into three stages of the funnel, Top, Middle, and Bottom, with context, prompts, and examples to help you start posting with purpose.

What is TOFU, MOFU, and BOFU?

Top of Funnel (TOFU): Broad, relatable, or personal posts designed to reach a large audience. Think: founder stories, mindset, hot takes. These posts grow your audience.

Middle of Funnel (MOFU): Targeted content for your ideal customer profile (ICP). Think: tactical advice, benchmarks, frameworks. These posts build credibility and trust.

Bottom of Funnel (BOFU): Product-specific posts to convert warm leads. Think: case studies, feature drops, migration tips. These posts drive demos and trials.

The best founders mix all three types each month.

TOFU (Top of Funnel) – Reach New People

These posts are broad, engaging, and often story-driven. They’re not salesy—they’re here to help you get seen.

Founder Stories & Lessons

1. Biggest mistake you made in your first year building a startup
2. One lesson you wish you learned sooner
3. How you got your first customer(s)
4. Why you decided to become a founder
5. A time you almost gave up (and what kept you going)
6. What you learned from failing at something
7. How your childhood shaped your entrepreneurial mindset
8. The best advice you’ve received as a founder
9. Your startup origin story, told like a mini-movie
10. A weekly journal-style reflection post on what went well & didn’t

Productivity & Life Hacks

11. Tools you use to stay focused
12. How you structure your workweek
13. Favorite productivity hack (with real example)
14. Daily time-saving habits
15. How you manage email, Slack, and internal comms
16. Screenshot of your calendar with caption: “Yes, this is my real day. Here’s why.”
17. Your favorite “founder stack” (tools you swear by)
18. One tweak that made you 10x more productive
19. How you prioritize tasks (e.g. Eisenhower matrix, etc.)
20. How you run founder 1:1s or planning meetings

Founder Mindset & Mental Health

21. How you avoid burnout as a founder
22. One mindset shift that helped you grow faster
23. A vulnerability post about fear, doubt, or imposter syndrome
24. How you handle rejection (e.g. fundraising, sales, etc.)
25. Your morning or evening routine
26. How therapy, coaching, or journaling helped you
27. “I was wrong about ___”: personal growth post
28. Learning to detach your self-worth from your company’s performance
29. Why you took a break and what you learned
30. Balancing startup life with family/personal life

Team, Hiring, & Culture

31. Your first hire story
32. What you look for in early team members
33. Why you do/don’t use titles in an early startup
34. How you run remote onboarding
35. Your compensation philosophy
36. Culture doc excerpt: what it says about your company
37. Fun behind-the-scenes moment with your team
38. How you approach team rituals or offsites
39. Hiring red flags you’ve learned to spot
40. One thing you do to keep morale high

Contrarian Takes & Hot Topics

41. “Unpopular opinion: ___”
42. Why you don’t believe in hustle culture / 10x engineers / XYZ trend
43. A common SaaS metric you think is overrated
44. Your take on AI hype (or whatever’s trending)
45. Your POV on remote vs. hybrid vs. in-person
46. Your stance on bootstrapping vs. raising capital
47. One thing you’d change about startup funding culture
48. Response post to a viral LinkedIn take you disagree with
49. A tweet or meme you loved and why
50. Something you changed your mind about this year

MOFU (Middle of Funnel) – Build Trust with ICP

These posts are more targeted, educational, and designed to show expertise.

Thought Leadership & Market Insights

51. Key trends you’re seeing in your industry
52. Predictions for the next 12 months in your space
53. “Here’s what no one is talking about in [industry]”
54. Frameworks you use to evaluate market opportunities
55. Why [emerging trend] is overrated/underrated
56. What [big industry change] means for your customers
57. Comparison of old way vs. new way of doing things
58. Insights from 20+ customer interviews you’ve done
59. Advice you’d give to someone entering your niche
60. Mistakes you see companies make in your vertical

Data & Benchmarks

61. Share anonymized customer benchmarks
62. “We analyzed 100,000+ sessions – here’s what we found”
63. Visualize 3-5 data points in a simple graph or table
64. Share your favorite stat from a third-party industry report
65. “X% of [target ICP] are still doing ___ – and that’s a problem”
66. Drop a surprising insight from your analytics dashboard
67. Poll results + your take on what they mean
68. A/B test result breakdown from your product or GTM work
69. “I thought [X] would win. I was wrong.” (insight post)
70. Post a stat + ask “Does this match what you’re seeing?”

How-To Content & Playbooks

71. How to solve a common pain point in your ICP’s role
72. 5-step guide to something tactical (e.g. onboarding flow)
73. “Here’s how we do [tactic] at our startup”
74. Teardown of a real process you optimized (e.g. lead scoring)
75. “3 things I’d do if I were a [title] at a [company size] startup”
76. Share a template or checklist (or describe it visually)
77. Show your GTM stack with a short rationale for each tool
78. “If you’re [ICP role], here’s how to make your next quarter easier”
79. Breakdown of how a customer achieved something valuable
80. Mini whiteboard session (even a text-based version)

Vision & Product Philosophy

81. What problem your product solves (without pitching it)
82. “We built [Product] because ___” – origin story
83. What’s broken in your industry—and how it should work
84. “If we could wave a magic wand for our customers…”
85. Vision for how your industry will look in 5 years
86. The biggest unsolved problem you’re obsessed with
87. Why your roadmap includes a controversial bet
88. Share part of your product manifesto (values, beliefs, etc.)
89. What success looks like for your customers in your world
90. One non-obvious insight that powers your product decisions

BOFU (Bottom of Funnel) – Convert Followers

These posts help people buy. Great for warm leads, active evaluators, and converting trials.

Product & Feature Content

91. New feature drop + what it unlocks
92. “After 30+ requests, this is now live!”
93. Short video demo of a key workflow
94. How a user is using your product in a clever way
95. “You asked, we built it” post
96. Highlight an integration with another tool your ICP uses
97. Comparison chart: your product vs. the old way
98. Walkthrough of a common use case or setup
99. Product teaser for something launching soon
100. “One feature people don’t know about, but love”

Customer Stories & Proof

101. Customer testimonial quote post
102. Before/after metrics from a client
103. Customer video or case study snippet
104. “Why [Customer] switched from [competitor]”
105. Logo + 3 bullets post: the result, the time frame, the product
106. “How we helped [Customer] cut churn by 40%”
107. “We asked our customers what they love most – here’s what they said”
108. Screenshot of a Slack message or unsolicited praise
109. “This email made our week” – CS-driven win story
110. LinkedIn comment highlight: user success story

Conversion-Driven CTAs

111. “DM me if you want early access to ___”
112. “Launching beta with 10 seats available – who wants in?”
113. “Live demo this Friday – drop a comment if you want an invite”
114. “Trying to decide between [option A] and [option B]? I’ll help.”
115. Ask a qualifying question: “Are you [ICP]? We’re building something for you.”
116. “We’re quietly opening up onboarding for 5 new teams.”
117. Invite to an upcoming founder AMA or community call
118. Case study drop + link to full read (with teaser)
119. “We’re hiring in CS/marketing/engineering – want to work on this?”
120. Share your calendar link for 1:1 chats (if relevant)

Final Thoughts: How to Use This List

The best content strategies balance all three stages of the funnel:

• Top of Funnel: Attract a wider audience
• Middle of Funnel: Build authority and trust with your ICP
• Bottom of Funnel: Convert attention into action

A good rule of thumb:

• 50% MOFU (value + insights)
• 30% TOFU (reach + relatability)
• 20% BOFU (product + conversion)

Start with just 2–3 posts per week. Rotate across funnel types. Watch which ideas resonate, and double down on the formats that feel most natural to you.

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