Is X Premium Worth it in 2025? A Complete Guide for Creators and Brands

Introduction

Many creators and brands still ask the question, “Is X Premium worth it in 2025?” or “Is the blue tick still worth it?” With rising subscription fees and tiers, the question matters. Here, we talk about the most important aspects - X Premium, tier breakdown, price, features, benefits, using it with Assembly, and whether paying for it makes sense for creators, brands, and regular users.

What is X Premium?

Elon Musk took over X (formerly Twitter) in 2022. It was at this time that the platform launched its paid subscription, initially known as X Blue. In August 2023, it was officially rebranded as X Premium.

X Premium is a paid subscription service from X that offers enhanced features that you don’t get with a free plan. There are 3 tiers: Basic, Premium, and Premium+. Just like most subscription services out there, each tier adds features, higher performance, and fewer restrictions.

X Premium Tier Breakdown

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X Premium Subscription Price

In February 2025, the subscription was updated. This was to accommodate expanded access to the new AI model, Grok 3, get an ad-free experience, and to support creators with a fairer revenue-sharing model, rewarding quality and engagement rather than ad views.

Here are the respective subscription prices.

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Overview of X Premium Features

With the Basic tier, you get all the essentials like editing posts, longer posts, longer video uploads, reply prioritization, text formatting, bookmark folders, custom app icons, and more.

Now, let’s take a look at some of the standout X Premium Features you get.

• Includes all Basic features plus a checkmark,
• Reduced ads,
• Access to apply for creator revenue sharing and creator subscriptions,
• Larger reply prioritization
• ID verification,
• Media Studio, and
• Increased usage limits on Grok.

With X Premium+, you get all the Premium features with these additional features:

• Higher limits on Grok,
• No ads anywhere on X,
• Largest reply prioritization
• Radar Search, and Articles.
• Occasional, promoted content may appear.

Key Differences: X Basic vs X Premium

Basic → Premium:

Fewer ads, media/content management, and the blue checkmark. The Basic tier gives you the essential features like edit, longer posts/videos, reply priority etc.

Basic → Premium+:

You get an ad-free experience in key feed areas. You get more sophisticated tools, higher limits on Grok, article publishing, Radar search, and stronger reply/visibility boosts.

Ads and Visibility Benefits Scale:

When on Premium, ads are reduced. But while on Premium+, ads are eliminated in the main timelines.

Monetization and Creator Tools:

Only Premium and higher tiers can access monetization and creation tools.

Verification and Identity Features:

These features are exclusive to Premium and Premium+.

With Premium+, you get higher usage limits for AI/Grok and publishing tools.

X Premium vs other Social Premium Subscriptions

In comparing X Premium to other premium services from other social media platforms, there are some interesting differences and similarities.

For example, LinkedIn Premium has features like InMail messaging, profile viewer insights, expanded search filters, and learning resources. YouTube Premium, on the other hand, offers offline downloads, background playback, ad-free viewing and access to YouTube Music.

LinkedIn Premium features are geared towards professional networking and insights. Whereas for YouTube Premium, its features are geared more towards media/consumption.

X Premium falls in between the categories of visibility boosting and content creation.

While LinkedIn provides networking tools, YouTube provides media control. X, on the other hand, provides creative tools, visibility perks, and monetization access.

The difference lies in the goal of these social media platforms and how the features are used.

Using X Premium with Assembly

Now, if you’re looking for a serious upgrade, using X Premium in tandem with Assembly is the way to go. Here’s an overview of what you can do:

• Draft and schedule long-form text ahead of time, while fully taking advantage of X Premium’s extended post length
• Collaborate with your team - leave comments, edit copy, and manage approvals before publishing
• Schedule Posts at optimal times - Assembly ensures your posts go live when your audience is most active
• Track Analytics inside Assembly -  that’s right! You don’t need to leave the platform to check how your posts are doing. Here you can monitor impressions, engagement, and follower growth.
• Built-in Workflows - simplify the approval process by using the built-in workflows to make sure each post is reviewed before being published.
• Automate Engagement - with Assembly, you get automated engagement with features like auto-first comments, reposts, and likes.
• Cross-Post - with just one click, you are able to cross-post to other platforms. This makes X Premium part of a bigger, multi-channel content strategy.

Is X Premium Worth it in 2025?

So, with the information we have, let’s answer the question: Is X Premium worth it in 2025? According to Jeff Bullas, yes.

Jeff is a digital entrepreneur with 29 years of experience who specializes in digital strategy, social media, and AI, also featured on Forbes as a Top 20 influencer of Chief Marketing Officers.

He says, “If you are serious about building an audience, establishing yourself as a thought leader, and monetizing your content directly on the platform, the Premium subscription has become almost a necessity.” He also says that the algorithm boost in replies and revenue sharing is what makes the investments worthwhile for active creators. But for the casual user, he says the free version can do the job.

Conclusion

So, to conclude, X Premium in 2025 is worth it depending on how much you use X and what you really need. With the X Premium Features like upgrades in visibility, media capability, and monetization, you are sure to rest easy knowing that you get the most out of your investment, most especially if used with Assembly. If that’s the case, X Premium Price is likely worth it. Otherwise, the free or basic tiers still offer solid value with fewer costs.

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